American model Sofia Richie Grainge has been unveiled as Nudestix’s first Nude Beauty Director, with the brand’s co-founder commenting ‘Sofia perfectly embodies the Nudestix Nude Beauty ideals, as a natural minimalist, busy business woman, philanthropist.

.. we are looking forward to Sofia’s continuous partnership and support’. Richie took to Instagram to share the news, posting ‘I’m thrilled to join the Nudestix family, to be a part of a brand that I use in my everyday life is exciting’.